There’s a weird quirk that is happening these days, among failing corporations. Because they can’t compete with newer, better, strong competitors, they resign to pushing politics. Perhaps these companies think that puts them on the level of a Starbucks or a Disney. But in reality, it is a last desperate grasp at relevance that alienates them from whatever customer base they have.
We all remember when shaving company Gillette pushed woke, anti-male propaganda. That was after it lost millions a year to the Dollar Shave Club and other competitors. Numerous other companies have followed in their footsteps, hoping that by going woke, they can save their businesses built on subpar products and services.
Now, a pizza chain that is losing to newer, much better companies has decided to jump on the woke bandwagon. But they are going to learn the hard way that when you go woke, you go broke.
Pizza Hut, through its Pizza Hut Foundation, is presenting training pamphlets for teachers that make statements such as “Racism exists within and beyond schools and communities of learning,” “The myth of a racial hierarchy remains a dominant part of America’s culture,” and “Acts of violence against Black communities are often identified on social media by the hashtag #BlackLivesMatter.”
In a pamphlet titled, “Empowering Educators: A Guidebook on Race and Racism,” it states, “The Empowering Educators Guidebook provides support for educators seeking to increase their personal awareness of race and racism, as well as direction on how to ground learning environments through inclusive curriculum and diverse, affirming literature.” [Source: Daily Wire]
Um… why is a pizza company telling teachers to push anti-white, anti-American race-baiting propaganda? Is pushing critical race theory really in Pizza Hut’s wheelhouse? If they really want to make America a better place, why don’t they start by making pizza that doesn’t give customers diarrhea?
Chances are, this failing company just hired a young, woke marketing executive. This person (probably a woman with a “gender studies” degree) has no clue on how to help this outdated company. They aren’t interested in getting the Hut to improve its recipes, spruce up its image, and find ways to connect with customers. So, they are going the political route, as a way to stay “culturally relevant.”
That’s going to go over as well as you would expect. I doubt teachers need more pamphlets telling them to teach kids to hate America—and their white friends. And this will do nothing to get people into Pizza Huts—the main goal of the company. But when “truth” is more important than profits, corporations embrace this kind of nonsense.
At least until the shareholders see what happens to the stocks.
Author: Mac Davis